When you hear the word “blog”, what do you think of?
Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try.
What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships.
Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line.
In this guide, we’ll review the different types of blogs there are and examples of each. We've also added a "Niche Industries" section, because there's a blog for everything out there, including your industry. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more.
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Chapters
Before we dive in, what is a blog?
Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. By writing about topics that resonate with your audience and incorporating optimization tactics your business can experience a variety of benefits that result from having a blog.
Speaking of the benefits of a blog, we mentioned some of them above. Let’s dive into them in more detail. This section will help you answer a commonly asked question around the topic: why blog?